Direct Marketing, no matter what you hear around the water cooler, is not a dead medium. . . not by a long shot. Like all other mediums out there, it has it’s place and should not be over used, but given the right audience, message and product, direct marketing can be as powerful an
Direct Marketing as Tangible Evidence Read More »
We love going out to engage with our clients. It is probably the thing that we enjoy the most about our business. Taking the time to meet with people, in either a business or social setting, helps us to understand who they are, what is important to the them, and in the end,
Corporate Engagement as Tangible Evidence Read More »
I was recently reading Paul Kiewiet’s blog post “Two Ways to Find your ‘Why’” and was inspired to write this blog. Clients of mine always start our marketing conversations with WHAT they want to achieve. They are so focussed on the ROI and how to attain it, that they forget to step back
People Don’t Buy What You Do, They Buy Why You Do It! Read More »
Whenever we sit down with a client to talk about a project, the first thing we ask is what they wish the outcome to be. Who do they want to reach, how do they want them to be affected and what change are they looking to occur? Our goal is to develop Tangible Evidence, so
Case Study – Volunteer Recognition as Tangible Evidence Read More »
There was a great article in Business in Vancouver last week on “Sports marketing helping local companies score business goals”. What I took away from this article was that it is more important than ever to have a strategy when looking at your overall marketing budget. You need to understand what your brand
Sports Marketing as Tangible Evidence Read More »
We all seek it, and some of us try to provide it. It’s a verification that something exists or has existed in the past – a proof that something has been created at some point in time and is deemed relevant to this day. This is what good marketers do. They create the opportunity for
We believe in Tangible Evidence Read More »
