QUESTION: If you invite two people for dinner and one says they will be there before 6pm and the other says they will be there around 6pm, who do you get mad at when they both show up at 6:30pm? Language is Powerful! When used properly it can motivate, change opinion or even
Language is Powerful! Read More »
Too many companies today let their brands be dictated to by their competition. They are so worried about what their competition is doing and what people think about them as it relates to their competition, that they move away from their core beliefs. In other words, they move away from what they do well to
Be Comfortable in your own Brand! Read More »
Over the last couple of months, we have been working with a few companies to develop uniform programs for their staff. If you have ever done this, it is no easy task! The first thing that I always tell people is to form a clothing committee. Too many companies try to develop a program
Staff Uniforms as Tangible Evidence for Your Brand Read More »
Since the days of Henry Ford and mass production, Quality Control has always been an issue. Keeping a production line running at maximum efficiency has inherent dangers in making sure that each and every piece that is produced is made with the utmost care and meets uniform and consistent standards. This challenge is evident by
Why We Need to be Aware of Quality Control Read More »
The summer is a great time to work on strategy with our clients, both existing and new. This summer, I started working with a new client and it became obvious very early in our relationship that there is not, and has never been, a Brand Cop for their organization. The conversation started quite simply
Why EVERY Company needs a Brand Cop! Read More »
Time and again, it amazes me how image and video draw people in like words on a page never do. Above is our weekly stats on how many views, likes and comments are on our LinkedIn page. This stat is remarkable to me in that the updates that we post with images seem to
Image is EVERYTHING! Read More »
As the avenues available to us to communicate our brand have been increasing exponentially, I thought it was a good time to take a moment to audit how our business communicates, what it communicates, where it communicates,to whom and if the message was consistent, effective and acted upon. This blog was sparked from that
Communicating Consistently . . . NOT a simple task! Read More »
Well, I must admit, I did not get up at 4am to watch the Gold Medal final today, but I certainly saw the second and third periods live. Amazing game and another incredible Olympics for Canada. That being said, it leads me to question what the Olympics truly means in terms of marketing and
Marketing and the Olympics. . . One Person’s View! Read More »
This was a very strange January for me. Not since the birth of my son, a decade ago, have I missed the PPAI Expo in Las Vegas. Yes, PPAI is the largest expo in the Promotional Marketing industry, but that is only one of the many reasons that I go every year. The
PPAI Expo. . . With a Little Help from my Friends! Read More »
It is amazing to me how many companies spend money on marketing without a strategy. They tend to be reactive instead of taking the time to understand what they are truly trying to accomplish and then developing a plan to achieve their goals. Recently, I sent this email to a client to have them look
Are you asking the right questions? Read More »
