More and more of my clients are asking for more eco friendly ideas for their marketing solutions these days. However, when I ask them how this dovetails with their brand and their mandate, I usually get some blank looks coming back at me. Being “green” can be seen as a good marketing ploy these
As we close in on Earth Day, are we really being green or is it just a marketing ploy? Read More »
Don’t get me wrong, I get great satisfaction marketing for our clients to help them turn a profit. There is a wonderful feeling knowing that you have helped a company grow, be more successful, gain market share and make a profit. However, sometimes there is more at stake than just a black number on
Marketing for a Cause! Read More »
I just returned from three days in Alberta where I attended the Alberta Tobacco Stakeholder’s Workshop. This was a two day conference where various stakeholders, all having an interest in smoking cessation in the Province of Alberta got together to plan and share best practices. As a supplier of marketing services to this group,
The Value of Long Term Thinking in a Short Term World Read More »
We all do it. Of course we do. . . it’s okay, you are not alone. We all hit the delete key without taking the time to read what someone has taken time and effort to compose and send to us. Why? Because in our minds, what they are sending does
Breaking through the Social Media Noise! Read More »
The world is full of some incredibly smart and creative people. . . but creativity in a vacuum does nothing to better the world we live in. To not understand the value of what you can create and develop solutions with practical application, may have value on an esoteric level, but it does little to
Creativity in a Vacuum Read More »
I love when a campaign comes together and the creative hits its mark. All too often campaign creative leaves you guessing what the key message is, what is the call to action and why you should care. Here is an amazing concept campaign by www.rescuescg.com [youtube]http://www.youtube.com/watch?v=Eq7C81GaCHg&list=PL94E00967B97F0C0A&index=1&feature=plpp_video[/youtube] I think they nailed it. This video
Great Way to Use Video in a Campaign! Read More »
January is an interesting time of year to measure change. The thought that we have something positive to look forward to in the darkest of months and the shortest of days, is quite remarkable, from a marketing point of view. The ideas of renewal and change are what cause optimism to grab a hold of
Understanding the Value of Time Read More »
I personally love January. There is always something exciting about the turning over of a new year that makes me take stock of where I am personally and professionally, evaluate critically, adjust and move forward. We all need to take time every so often to take stock of our brand, our marketing strategies and
The Promise of a Brand Read More »
First, let me say that depending on the type of business you are, your brand, your marketing objectives and your target audience, Facebook can be a critical tool as part of your overall marketing strategy. That being said, not every company should be on Facebook. Facebook, like all other social media avenues are not silver
Believe it or Not Facebook is not for every business. Read More »
We start our year, as we do every year, at the PPAI Marketing Expo in Las Vegas. This is where we get excited and motivated by finding new and unique ideas that we can integrate into our client’s marketing plans to help Get YOU Noticed! This year, we scoured the entire Million Square Feet
Top 10 Marketing Ideas found at PPAI 2012 and how they Get YOU Noticed! Read More »
