Why do people think that their content marketing should be nothing more than a features and benefits sheet for their company? http://jontusmedia.com/wp-content/uploads/2012/01/DougKessler-Quote2.jpeg It amazes me how many times I click through posts and the one thing that I am aware of is “look at us and how wonderful we are.” That is NOT Content Marketing!
Content Marketing: It is not all about YOU! Read More »
Too many companies today let their brands be dictated to by their competition. They are so worried about what their competition is doing and what people think about them as it relates to their competition, that they move away from their core beliefs. In other words, they move away from what they do well to
Be Comfortable in your own Brand! Read More »
Honda has helped to redefine the art of digital storytelling through video. This technique allows you to tell two stories at once and continues to keep the audience engaged as you move from story to story. Take the time to watch this several times by holding down and releasing the “R” key on your keyboard.
How Technology Can Help Tell Your Story Read More »
It amazes me time and time again why Marketing and Human Resources are not tied at the hip in most organizations. We, as marketers, can create the most amazing strategies filled with videos, websites, brochures, promotional marketing and other pieces of Tangible Evidence, but if we do not have buy in from those within the company, it
YOU are the Brand! Read More »
We just returned from sponsoring and attending the Canadian Society of Safety Engineering Professional Development Conference in Calgary, September 14-17, 2014. What an amazing event. Twelve hundred participants from across Canada, the US and International descended on Calgary for four days of networking, learning and developing best practices. They even had live streaming of
It has been a very interesting week for me on LinkedIn. I seem to have hit a chord by making the comment that Digital is a tactic and NOT a Strategy. The conversation came from me reading an article called Digital Thinking – A New Paradigm and it got me thinking how many
Digital is a tactic, NOT a Strategy Read More »
Being able to tell a great story is the goal of every marketer. To use whatever medium you choose to grab people’s attention and hold it so they not only listen to your story, but want to retell it is extremely powerful. This video shows how technology and storytelling can intersect in a magical
Using Technology to Tell a Story Read More »
The summer is a great time to work on strategy with our clients, both existing and new. This summer, I started working with a new client and it became obvious very early in our relationship that there is not, and has never been, a Brand Cop for their organization. The conversation started quite simply
Why EVERY Company needs a Brand Cop! Read More »
Time and again, it amazes me how image and video draw people in like words on a page never do. Above is our weekly stats on how many views, likes and comments are on our LinkedIn page. This stat is remarkable to me in that the updates that we post with images seem to
Image is EVERYTHING! Read More »
It was a wonderful Father’s Day at Garry Point in Steveston this year. The Canadian Liver Foundation Stroll for Liver was a great success and we were happy to be part of the fun. Here is a letter we received: Dear Board Members and supporters of the Canadian Liver Foundation, I would like
The Canadian Liver Foundation Stroll for Liver June 15th 2014 Read More »
